New Media Service:
Exclusive to Pathways Australia Members-Only
Do You Need to Send a Media Release?
Sending a Media Release is an effective tool to enhance your service,
raise awareness of your brand, and to create traffic to your website.
Pathways Australia can assist you to broadcast your "message"
to the most up-to-date email and fax media contact lists*.
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Tips for writing a Media Release
- Make sure your "message" is newsworthy
- Unlike advertising copy, a Media Release is written to appeal
to a journalist
- When writing a Media Release, consider the
reporter's "newsworthy" needs. Answer
the question, "Why would the listeners
or readers care"?
- Ensure the headline connects with the reader.
What is it about your news that is "newsworthy"
- Start with a brief description of the news, before announcing
the name of your organisation
- Ask yourself, "How are people going to relate to this and
will they be able to connect?"
- Including a quote from a key person can sometimes be advantageous
- Your Media Release should be approximately 400 - 500 words
maximum, approx. one A4 page
- Keep the paragraphs short, and use 12pt type
- Avoid excessive use of adjectives and jargon and deal with the
facts!
What must be included
in your Media Release
- Mark your release "Media Release"
- Date your release
- Add a short headline to explain what your release is all about
- Put at the top either "For Immediate Use" or if
it's embargoed, "Embargoed Until (include date)",
then make sure your contact person is available at that date
- Content of the actual Media Release
- Add contact information: Name of the person submitting the release,
organisation name, phone, fax, email, address, and website.
How To Submit Your Media Release
- Email to mail@pathwaysaustralia.com.au
put Media Release in the email subject line
- Attach your Media Release as a word.doc
- Attach your pic JPEG if required
- In the body of the email advise your instructions to publish
- refer to the "Publishing
Schedule"
- Add your contact details
- ANY Inquiries call our office on (03) 8530 6444
- When we have received your request to submit your Media Release
for publication, a confirmation email will be sent to you, prior
to submission to AAP MediaNet
- Once your Media Release has been submitted for publication you
will be invoiced as per the "publishing schedule".
Please include details for invoicing
* All Media Releases are submitted
through our media service provider - Australian
Associated Press "MediaNet", using the very-latest
media lists.
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